CLIENT: Austen Estates
PROJECT: Brochure Website With Property Portfolio
BACKGROUND: Surrey based development firm specialise in land acquisition and new home development across the South East of England.
BRIEF: Initially contact was made to rebrand the business but once a strong direction was created through a new logo and documentation the business extending the project to include a new website.
Working closely with the company’s marketing staff a brand direction was outlined. This then lead to creating a logo – the first step in creating a business identity. Initially a range of eight designs were offered. In this particular example it didn’t take long for a decision to be made and one further round of amendments lead to the final product; a range of high resolution JPG and PNG files along with a scalable vector (EPS) file.
DESIGN: Homepage Intro
A benefit of being involved with rebranding at the start of the project is that the website can be a part of the new direction and tied-in to match. To ensure both parties are happy with the website design direction, initially a smaller introductory section is used to show different concepts. In this example six ideas were presented to begin with and this led to two full homepages. Some clients like to see internal pages before development but in this case it wasn’t deemed necessary.
INITIAL DESIGN CONCEPT ONE
DESIGN: Full Pages
Once an initial direction is found I can then begin developing a full page visual. At this stage I can start planning page structure and look into the way current visitors use the site and plan a user journey through the pages, crucial to determining the placement and order of content and buttons on the page. The homepage is progressed in different phases giving you a chance to add your feedback. Each of the stages below shows how the design is modified and progressed to the final product.
HOMEPAGE DESIGN CONCEPT
The images below show the final live site on two device widths. The website is built responsively, i.e. it moves and adapts depending on the width of the device/screen viewing the site. The coding for this project and my others is always completely bespoke conforming to the latest 2021/2022 guidelines. No wasted code from pre-built themes or templates is loaded, causing site bloating and hindering search rankings.
Most agencies rely on third-party hosting providers to manage and store the website files. This can be fine until an issue arises. If you have one point of contact for all your hosting needs then I can address any updates and maintenance as a priority when it’s needed. Who better to maintain the website than the person who built it. Almost all my clients host their website on one of my high-speed UK servers but it’s not compulsory. If you do decide to use my hosting service then you can access the following:
UPDATED & FIXES
PERFORMANCE: LOADING SPEED & OPTIMISATION
A site that is built to perform in search rankings must be optimised to load quick enough for it not to be penalised. My primary goal as a web developer is to ensure that even the most content heavy pages load within 1.5 seconds over standard bandwidth. This is the single biggest factor to achieving a high Page Insight score from Google.
- Austen Estates
"Andrew at Fly Digital is a joy to work with, he is creative and brings lots of brilliant ideas to the table. They delivered a superb website that was delivered on time and at a good cost. Very happy with Fly Digital's services and will continue to work with them. Highly recommended."