Medical Software Design

BACKGROUND: Applied Cytometry is a medical software development company based near Sheffield. They’ve been building and selling software to the NHS for the last 20 years.

BRIEF: I was invited by the marketing team at Applied Cytometry to put in a bid for a new company website and e-commerce overhaul. The new site was to follow brand guidelines but there was still flexibility to be creative. I was also requested to manage and maintain several other partner website which I was happy to do as I manage my own server for UK clients. My proposal was accepted and I worked along side the marketing and IT departments to design and build the new site.

Rather than jumping straight in and producing full page visuals, I begin with a smaller section, usually the homepage introduction. This provides a feel for the style that could be used across the site. This stage of the process is unlimited and I’m happy to produce as many concepts as are necessary until you’re happy with he design direction. Taking smaller steps and getting your feedback from an early stage is crucial to making sure you get a website that fully meets your expectations.

Rather than jumping straight in and producing full page visuals, I begin with a smaller section, usually the homepage introduction. This provides a feel for the style that could be used across the site. This stage of the process is unlimited and I’m happy to produce as many concepts as are necessary until you’re happy with he design direction. Taking smaller steps and getting your feedback from an early stage is crucial to making sure you get a website that fully meets your expectations.

The next phase of designing the site is turning the initial concept into a full page visual. A full design service includes analysis of a previous website, crucial to determining the placement and order of content and buttons on the page. The homepage is developed in stages giving you a chance to add your feedback. Each of the stages below shows how the design is modified and progressed to the final product.

The images below show the final live site on two device widths. The website is built responsively, i.e. it moves and adapts depending on the width of the device/screen viewing the site. The coding for this project and my others is always completely bespoke conforming to the latest 2021/2022 guidelines. No wasted code from pre-built themes or templates is loaded, causing site bloating and hindering search rankings.

When a site is up and running; performing well in searches with relevant content, sadly it’s only a matter of time before your you start losing position. The thought is that Google deems your site less relevant if the content is rarely updated. A business that is successful has to constantly evolve to things happening; the website should reflect this. Stagnant content suggests a dead business and irrelevant services or information. Page content needs to be kept fresh to ensure ranking position is held. It’s for this reason I offer monthly breakdowns of search performance and advise on content to be created to keep the site current and relevant to its users.

A site that is built to perform in search rankings must be optimised to load quick enough for it not to be penalised. My primary goal as a web developer is to ensure that even the most content heavy pages load within 1.5 seconds over standard bandwidth. This is the single biggest factor to achieving a high Page Insight score from Google.

GOOGLE PAGE INSIGHT: 92/100
GT METRIX: 87/100