On-page SEO is knowing how to optimise the content and code on your webpage to increase your click-through rate from search engine rankings. It is completely within your control so it makes sense for you to spend a bit of time ensuring you aren’t missing any quick SEO gains.

An SEO strategy starts with keyword research (link), but on-page SEO is the next step in the plan. It’s all about knowing how to use the keywords you’ve carefully researched and mixing them with your content ideas and HTML code.

If your website is a WordPress site, I’d recommend installing the free version of the Yoast plug in. It can really help with fixing small on-page SEO errors and will suggest how to amend them and make your site more optimised.

Optimising content for on-page SEO

Your content needs to be of a very high quality and it should always target a specific keyword. Here are some essential and easy quick fixes to ensure your content is optimised, which in turn will improve your search rankings.

  • Have a different targeted keyword for each webpage.
  • Include internal links to other sections of your website.
  • Add links to other websites that will be of interest to your customer.
  • Include visual content, including images, infographics or videos.
  • Ensure your URL slug (the end bit of your URL) is short, concise and includes your keyword.
  • Use your keyword in your first paragraph, to remind Google that you’re ranking for relevant content.

Optimising HTML code for on-page SEO

  • Optimise your ‘title tags’. A ‘title tag’ simply enables you to tell search engines what your web page is about. It’s also shown in a browser’s title bar or a page’s tab. The title tag will show up in the search engine results page (SERP) and should entice people to click on the link. By optimising it, you just need to explain what the page is about by using the right keyword at the beginning of the sentence.
  • Always include your keyword in your heading tags.
  • Optimise your meta description – this is the bit of text that you can see on a search results page underneath your website. Use this to tell your customers exactly what your website is about.
  • Monitor your site speed – this is the amount of time it takes for your website to load. There is so much online competition that if your website doesn’t fully load in less than three seconds, your customer is likely to click off and go to another site. Visual content like images and videos should load immediately and if they don’t, you need to fix them.
  • Optimise your images and use the filename to simply describe what it is and use that description to give it an alt-tag.

If you want to easily improve your website’s search rankings, it’s highly recommended that you implement these easy on-page SEO steps. Regularly checking and updating your content and code and checking it’s relevant to the search term will help improve your click-through rate and in turn will help to convert your website users into customers.

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